Mallam Issa-Onilu, a veteran journalist and public relations expert, has wasted no time in making his mark on the agency. Under his leadership, the NOA has released a magazine publication that aims to promote government policies and programmes. This move signifies a shift in the agency’s approach, as it transitions from a state of docility to actively fulfilling the purpose for which it was established.
By Abdulrahman Aliagan, Abuja
The birth of The Explainer, a bespoke for Natiaonal Orientation Agency, it is heartwarming to join Nigerians in celebrating the innovative and idea-driven concepts of the newly appointed Director General of the National Orientation Agency (NOA), Mallam Lanre Issa-Onilu.
Mallam Issa-Onilu, a veteran journalist and public relations expert, has wasted no time in making his mark on the agency. Under his leadership, the NOA has released a magazine publication that aims to promote government policies and programmes. This move signifies a shift in the agency’s approach, as it transitions from a state of docility to actively fulfilling the purpose for which it was established.
The creation of The Explainer is a testament to Mallam Issa-Onilu’s intellectual, technical-know-how and uninterrupted decades of experience in active journalism as well as his commitment to the job. This weekly publication is set to serve as a bespoke platform for the agency, projecting the image of Nigeria, the largest nation in Africa, to both the African continent and the global community.
One of the key features of The Explainer is its ability to provide an informative and educative perspective on government policies and programs. The publication aims to eliminate ambiguity and explain government policies to the general public in great detail. This will undoubtedly help to bridge the gap between the government and the people, fostering greater understanding and engagement.
The aesthetic appeal of The Explainer cannot be overlooked. With its inviting and glossy appearance, it is sure to catch the attention of the general public, encouraging them to delve into its pages and explore the wealth of information it offers.
Issa-Onilu is not alone in this endeavor. The editorial team behind The Explainer is composed of exceptional individuals, including the Minister of Information and National Orientation, Alhaji Mohammed Idris, who serves as the Chairman of the Editorial Board, and Mr. Tunde Rahman, a senior presidential aide, who holds the position of Editor at Large. This diverse and experienced team ensures that The Explainer is coherent, comprehensive, and captivating in its content.
The release of the maiden edition of The Explainer is just the beginning. With plans to open television and radio studios, as well as the deployment of strategic audiovisual materials, the NOA is set to reach even more audience segments and disseminate government information effectively. The agency’s presence in every corner of the country, coupled with its extensive data resources, allows it to target specific audience segments based on media habits analysis.
It is evident that Mallam Lanre Issa-Onilu has breathed new life into the National Orientation Agency. His innovative and idea-driven concepts have set the agency on a path of resurgence and effectiveness. With The Explainer leading the way, the agency is poised to fulfill its mandate of informing, educating, and inspiring the Nigerian people.
Director General, National Orientation Agency, Mallam Lanre Issa-Onilu
It is evident that Lanre Issa-Onilu has breathed new life into the National Orientation Agency. His innovative and idea-driven concepts have set the agency on a path of resurgence and effectiveness. With The Explainer leading the way, the agency is poised to fulfill its mandate of informing, educating, and inspiring the Nigerian people.
The release of the launching of The Explainer is not just a standalone achievement but signifies a larger goal of revitalizing the National Orientation Agency. Issa-Onilu’s leadership has injected a renewed sense of purpose and direction into the agency, ensuring that it is actively working towards fulfilling its mandate.
The NOA’s extensive infrastructure, with offices and staff in all 774 local government areas, 36 states, and the FCT, gives them a unique advantage in reaching every corner of Nigeria. This vast presence allows them to collect valuable data and establish connections with various trade and artisanal associations, reaching millions of individuals who are integral to the nation’s economy.
With strategic audiovisual materials in multiple languages, the NOA aims to engage these associations and their members, ensuring that government policies and programmes are understood and embraced by all segments of society. The agency’s commitment to producing language translations in a quick and efficient manner demonstrates their dedication to effective communication.
The forthcoming launch of new television and radio studios further reinforces the NOA’s commitment to disseminating information on government programs and activities. This will not only benefit the agency but also provide a platform for other government institutions to engage with their stakeholders and educate Nigerians on their policies.
The recently launched NOA mobile app, Mobiliser, is yet another tool in the agency’s arsenal to engage with the youth population and generate citizens’ feedback for the government. This interactive platform opens doors for meaningful conversations and active participation, bridging the gap between the government and the people.
The articles and reports featured in The Explainer showcase the NOA’s unwavering commitment to fulfilling its mandate. Covering a wide range of topics such as the economy, healthcare, infrastructure, and electricity, the publication provides valuable insights and data to educate the public on the progress being made in these areas. It serves as a platform to spotlight the achievements of various ministers and officials who are working tirelessly to bring about positive change.
The back page of The Explainer, dedicated to celebrating President Bola Ahmed Tinubu’s leadership qualities, highlights the transformative power of effective leadership. It is a testament to the agency’s commitment to recognizing and appreciating the achievements of those leading the nation towards a brighter future.
The back page of The Explainer, dedicated to celebrating President Bola Ahmed Tinubu’s leadership qualities, highlights the transformative power of effective leadership. It is a testament to the agency’s commitment to recognizing and appreciating the achievements of those leading the nation towards a brighter future.
As readers, we are invited to immerse ourselves in the pages of The Explainer, to gain a deeper understanding of government initiatives and to celebrate the progress being made. It is through the dissemination of accurate and accessible information that the NOA aims to bridge the gap between the government and the people and ultimately cultivate a sense of unity and collective responsibility.
Malam Lanre Issa-Onilu, with his extensive experience in journalism and public relations, has positioned the National Orientation Agency on a path of innovation and success. Through the groundbreaking initiatives and idea-driven concepts introduced during his tenure, the NOA is ready to fulfill its role as the foremost driver of government information and as a catalyst for positive change in Nigeria.
Aliagan, an Abuja-based Journalist, PR practitioner and Development Coach
